5 master techniques for soju and beer

 

 

While a glass of vodka is the drink of choice when mingling with Russians, most dinners with Korean businessmen involve "somac," a concoction of beer and soju.

 

Now that soju, a transparent Korean liquor similar to vodka and much milder, is more widely available and less expensive, mixing beer and whiskey is a thing of the past.

 

Beer and soju can now be combined in various ways that somac enthusiasts refer to as "manufacturing."

 

Manufacturing is an important business, and Hite Jinro, a well-known local brewer, started handing out the so-called S.B.L., a wry certificate issued to fans of somac.

 

Hite Jinro, the product of a merger between the nation's largest beer brewer and soju producer, gave the licence to 100 people as part of its marketing initiatives when they uploaded their somac recipes on its blog website, beer2day.com. Psy, a famous global artist, has one.

 

This article is meant to educate international business people unfamiliar with the peculiar culture of "producing somac," even though the author does not promote consuming this cocktail or alcohol in general.

 

 

  1. Simple Somac


 

The ratio of soju to beer is entirely up to the "maker" and is not subject to strict guidelines. However, some people seek the golden ratio, and producers are frequently under pressure to create a good one. A well-mixed somac should maintain the power of the soju and the beer's freshness to enjoy it while going down quickly.

 

In a 2010 online poll of 1,860 people conducted by Bohae, a fruit liquor distiller, 70% of respondents indicated that their ideal mix was 30% soju and 70% beer. Even cups with gradations on the side showing how much soju to mix at certain times are available. One was created by Hite Jinro, who also supplied it to bars and eateries.

 

Somac is served in beer glasses that are Korean in style and range in size from 200 ml to 250 ml. A shot glass for soju holds 60ml. A standard for beer glasses was published in 2010 by the Korean Agency for Technology and Standards, which is part of the Ministry of Knowledge Economy. The standard calls for drinks with a 200ml capacity, 110mm tall, a bottom diameter of 55mm and a top diameter of 60mm. Somac supporters applauded the decision, claiming it would ensure uniformity in flavour.

 

People rotate production throughout a drinking session for the entire group. Glasses are moved about during the process, and several lips may have touched the one you drink from.

 

The different ways to brew and blend somac are listed here.

 

 

  1. Hurricane


 

This kind of somac is traditional. As desired, fill a glass, grab it with your palm covering the top and cover it with a tissue. To mix the contents and produce a swirl inside, quickly twist your wrist. The cocktail's name comes from the swirl's resemblance to a miniature storm. Some individuals throw wet tissues vertically to stick them to the ceiling. However, this mainly results in the tissue being moist.

 

Add an ice cube to the glass for women. The mixture was named "diamond" because the ice sparkles in the light.

 

 

  1. Hole-in-one


 

Beer and soju should almost fill the beer glass. A hole-in-one is referred to as such if you consume it all in one go. An eagle is attained in two gulps, and one makes a birdie in three glasses. A par is four gulps.

 

Because getting a hole-in-one is so challenging, some heavy drinkers even train themselves to keep their throats open as the alcohol goes through them.

 

A hole-in-one somac is a standard wager that people make, and those with below-par scores frequently earn money. To make an accurate assessment, pay great attention to the neck of the drinker and count the number of swallows they make.

 

 

  1. Air Force One


 

Another somac version that takes guts to try is this one. Pour beer and soju into two glasses and adjust the proportions to your taste. One in each hand, please. It would help if you paused while sipping from one glass to pour beer from the second glass into the one you are currently using.

 

The most desired result is to down the contents of both glasses in perfect time without wetting your tie. The majority of individuals usually give this a few tries before failing.

 

To avoid spills, it is essential to control the angle between the two glasses and the speed of the liquor poured from one to the other.

 

 

  1. Cappuccino


 

Place a beer glass inside a shot glass of whiskey. Pour soju into the shot glass, then pour enough beer into the empty area to make the whiskey glass float to the rim. With your free hand, use the palm to firmly smash the top after covering it with a tissue. Don't try to smash the glass.

 

Thick foam will form upon collision. The remaining alcohol will be smooth like Guinness, whereas this, believe it or not, resembles cappuccino froth.

 

 

 

These are just one of the many ways to liven up your parties. Another suggestion would be our popular Cellarbration Drinking Games. Feel free to contact us if there is another requests you would like to make to make your own personal soju & beer cocktails or your unique drinking game.