Jagermeister Herbal Liqueur

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Jagermeister Herbal Liqueur is part of an old tale of Hubertas, the creator of the drink. Spicy, sweet and fruity, with candied orange rind, nutmeg and pepper.

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Jagermeister, meaning "Master Hunter" in German, is a bittersweet liqueur made from more than 50 natural ingredients such as citrus peel, licorice, anise, poppy seeds, saffron, ginger, juniper berries, and ginseng. The digestif was created in 1934 by German father and son team, Wilhelm and Curt Mast, and also includes various other spices like clove, coriander, and cinnamon, as well as herbs, fruits, and wood barks. To produce the popular herbal liqueur, the ingredients used undergo a special treatment process, with some being soaked in alcohol, while the rest are distilled before being carefully combined. 

Globally renowned for its medicinal value, Jagermeister has become much more than a traditional after-meal digestive aid. Thanks to the It is now a drink with mass appeal that is synonymous with nightclubs, parties, and festivals.

The Jagermeister Movement: #SaveTheNight

In a remarkable move to support the global nightlife industry amidst the COVID-19 pandemic, Jagermeister launched the Save The Night initiative in 2020. Created with the aim of helping those most affected during this period, the campaign provides financial aid and other beneficial opportunities for artists, creatives, and bartenders worldwide.

Save the Night, which can be followed using the hashtag #SaveTheNight, comprises several unique projects, such as Meister Drop Ins, Meister Classes, the #SaveTheNight Fund; and #UnitedWeStream, a project that collects live streams from nightclubs and gives viewers the chance to support their favourite venues from the comfort and safety of their own homes.


Though usually drunk cold, at freezing temperatures as low as -18C, Jagermeister has evolved to become a liqueur that is frequently used in various classy and delicious cocktails - just check out these tasty recipes!



  1. Ice
  2. 1½ ounces vodka
  3. ½ ounces Jagermeister
  4. ½ ounce dry Sherry
  5. 2 dashes orange bitters
  6. Twist of lime or lemon (optional)


  1. Chill a martini glass.
  2. In a cocktail shaker, combine the ice, Jagermeister, and dry sherry.
  3. Shake and strain into the chilled martini glass.
  4. Garnish with a twist of lime or lemon (optional).

Jager Fizz


  1. ¾ ounce lemon juice
  2. ¾ ounce Jagermeister
  3. 1 ounce London dry gin
  4. Ice
  5. 4 ounces club soda
  6. Lemon slice
  7. Mint sprig


  1. In a cocktail shaker, combine the lemon juice, Jagermeister, and gin.
  2. Add ice and shake to chill.
  3. Strain mixture into a rock glass filled with ice.
  4. Add the club soda and stir.
  5. Garnish with lemon slices and mint sprig.


The Spirits Business 2020, Speciality Spirits (Brand Champion)

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