When one thinks of Cognac, one thinks: tradition, class, sophistication, and an association with prestigious cognac houses, such as that of Maison Martell. It’s one of those drinks that’s so luxurious it seems untouchable. Out of our reach. Intimidating. As if we wouldn’t know how to appreciate it if we tried; we wouldn’t be worthy of it.
At the House of Martell, however, discerning taste and style are always welcome. (If you’re reading this, we know you’ve got it.)
Welcome to the House of Martell
Founded in 1715, Martell is one of the world’s oldest cognac houses that has not just survived, but retained its preeminence for over three centuries – becoming the world’s largest exporter of cognac in the 19th century as it extended its reach into the far east. That was no mean feat at the time, and its prominence till today is a testament to the quality and consistency that can be expected from every bottle of Martell.
Befitting of the brand’s savoir-vivre, Martell was highly lauded by royalty and prominent figures alike. During the continental blockade of 1808, cognac from the House of Martell was so coveted in England that King George III eventually allowed it into the country. Martell cognac was not only served at the coronation of King George V in 1911, it was also gifted to President Kennedy across the Atlantic in 1963.
‘Only the Best, Without Artifice’
The success of Maison Martell can be traced back to the values of its creator, Jean Martell, who traversed the Cognac region of France, scouring the banks of the Charente for eaux-de-vie of the highest quality. When he passed, his wife, Rachel Lallemand, fought to maintain the ideals of the House of Martell – ’Only the Best, Without Artifice’.
Leaders in the World of Cognac
With a long and illustrious history in the development of cognac, it is inevitable that the House of Martell would be steeped in tradition. Till today, their cognac is aged in Tronçais oak casks, then double distilled with traditional "Charentais alembics" pot stills. In ‘Paradis’, a hidden cellar made known only to Martell’s cellar masters, centuries of blending secrets and priceless eaux-de-vie are kept – so you see how much Martell values age old wisdom.
They have to live up to their name, after all! But despite being keepers of tradition in the craft, the brand prides themselves on their receptivity toward modern values, and their ability to keep up with an ever-changing world.
Martell in the Modern World
In the new normal, Martell invites cognac fans to experience the brilliance of Maison Martell through an interactive tour, with all-access passes to its grounds, cellars and chateau. It even features a virtual bartender showcasing the concoction of delicious cognac cocktails for your pleasure.
An incredible introduction to cognac for any beginner, if we do say so ourselves – but if you’d like to discover cognac in a more traditional manner, why not start with Martell Cordon Bleu?
Martell Cordon Bleu: the Star of Martell
Famously featured when Hollywood royalty Martin Sheen savoured the exquisite liquor in Francis Ford Coppola’s award-winning film, “Apocalypse Now”, Martell Cordon Bleu is an easy-drinking yet well-rounded cognac that is a great way to initiate new drinkers into the world of cognac.
Meticulously crafted from around 150 eaux-de-vie aged between 10 to 25 years old, this liquid gold is not only one of the top cognacs at its price point, it remains one of the most popular selections in Martell’s core lineup since its release in 1912, and is highly-acclaimed by connoisseurs and casual drinkers alike.
On the nose, a beautiful nutty aroma unique to eaux-de-vie from the Borderies region, with the warmth of roasted cocoa beans and sweetness of candied apple and plum. On the palate, full-bodied with a soft and silky mouthfeel, carrying notes of cinnamon and gingerbread wrapped in citrus peel and vanilla. The finish – elegant, perfumed and satisfying.
How to Enjoy Martell Cordon Bleu
If you have one, cognac is better savoured through a tulip glass or snifter, as its shape is better able to direct the liquid to the appropriate part of your tongue and deliver the fragrance to your nose. Speaking of fragrance, to truly capture the cognac’s aroma, hold the glass at chest or chin height, then inhale lightly. Depending on how near or far the glass is, you should be able to detect different notes!
Similar to other liquors, cognac may be drunk neat, with ice or diluted with a little water or splash of soda. Take small sips, and allow the brandy to wash over your tongue before swallowing.
While cognac may be enjoyed slightly warm – in the palm of your hand or over a candle – Martell recommends savouring it at room temperature, as that makes the most of its flavours and aromas.
A Touch of Class
The prestige of Maison Martell is just a click away! With our free alcohol delivery services (for all orders $99 and above), try the highly-acclaimed Martell Cordon Bleu for yourself today. Choose us as your preferred liqueur delivery service today!